Shopify SEO: what do you need to know?

SEO best practices generally apply to all CMS platforms. However, there are some considerations that only apply to Shopify. In this article, we've put together a comprehensive guide to help you make the most of the platform's built-in features and navigate the problem areas.

What is Shopify SEO?

As with any CMS, a Shopify SEO strategy focuses on improving the quality and quantity of traffic to the website from search engines. The best practices remain largely the same across all CMS platforms, but some SEO improvements apply only to Shopify. For more information, click here. Most of Shopify's SEO strategies focus on ensuring that a website has a well-organized site structure, a simple user experience from landing on a page to conversion, and effective copy optimized for both search and usability.

Is Shopify good for SEO?

While not all businesses use it, anyone looking to sell their products online should check out Shopify. Not to get too much into the comparison, but similar to WordPress, it is extremely intuitive to use and offers excellent user and customer support. It offers enough options to customize its features and has several built-in SEO features. This makes it arguably the best CMS for retailers creating their first website.

Shopify URL Structure

The URL structure of a website is often the foundation of a good SEO strategy. Unfortunately, the URL structure cannot be customized with Shopify as it can with other CMS platforms. The platform adds prefixes to your pages and products and creates subfolders for your entries to fall into. For example, individual products automatically receive the prefixes, while broader product lines and groups of similar products receive collections.